Protest is always unpleasant. That is in its nature. Because, protest is directed against a status quo. Against an existing social condition, a development or a person. And it demands modification. Demands change. Protest is always against something. This is what distinguishes protest from demonstration. But it also means that the moment we start protesting, we step on the toes of all those who support the status quo, at least accept it and come to terms with it.
When suddenly there is a protest against a social status quo that we have always come to terms with, it is completely human to initially reject this protest. To question its legitimacy. Because it has done exactly the same thing to our subjective lifeworld. It questions what we had come to terms with. And thus this protest always attacks us as a person. At least that is how we perceive it.